Without happy customers that continue to buy from you, the business won’t survive. The importance of customer loyalty impacts almost every metric important to running a business. Customers that trust the companies they do business with will be more likely to purchase again in the future. In other words, loyalty is about likability and the ability to trust the product and brand. Another study by Rare Consulting says that 83% of customers said their brand loyalty stemmed from the trust. They would rather pay more and ensure the same quality service and product they know and love.Ĭustomer loyalty is the result of a company consistently meeting and exceeding customer expectations. When a customer is loyal to one company, they aren’t easily swayed by price or availability. What is customer loyalty?Ĭustomer loyalty is the act of choosing one company’s products and services consistently over their competitors. Read on to find out why the importance of customer loyalty is crucial for businesses growth in 2021. Why does Apple feel so strongly about customer loyalty? They want to make sure their customers continue shopping with them across their entire product line. In fact, 92% of Apple’s customers are brand loyal – meaning they will continue to purchase from Apple in the future.Īpple invests heavily in developing customer loyalty. Even if they are slightly more expensive than the competition – you’ll probably head directly to the Apple store for your replacement computer. You consider them easy to use, their customer service is great and the computers last a long time. You’ve had a good experience with them in the past. If you’re an Apple user, there’s a good chance you’ll consider them again. Think back to the last time you needed to buy a computer. Spend time collecting enough data to geta reasonably reliable picture of your customer loyalty.
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